Welsh tourism goes digital with £17.4m scheme
A new multi-million pound project to ensure Welsh tourism benefits from current and future digital technology developments has been unveiled.
Heritage minister Alun Ffred Jones said the cash boost would keep the industry competitive by funding projects over the next four years in areas such as online marketing, booking systems and business management.
The scheme will also cover research, wireless and mobile technology and web content and be funded by the European Regional Development Fund, the Welsh Assembly Government and the private sector.
The project will be split into five streams including piloting innovative approaches and developing and exploiting the knowledge base.
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